Transportation Operations LINCS Practice Exam

Disable ads (and more) with a membership for a one time $2.99 payment

Prepare for the Transportation Operations LINCS Exam with interactive quizzes. Study with flashcards, multiple choice questions, and insightful explanations. Ensure your success and gain confidence for your exam!

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

Practice this question and more.

What does the term 'prospect' refer to in business terms?

Potential customers
Past customers
Inactive customers
Suppliers

The correct answer is: Potential customers

In business terminology, the term 'prospect' specifically refers to potential customers who have shown interest in a company’s products or services but have not yet made a purchase. This group is important for businesses as they represent opportunities for growth and revenue. Marketing and sales teams often target prospects to convert them into active customers. Understanding who qualifies as a prospect is crucial for developing effective marketing strategies, as these individuals or organizations may meet certain criteria or display behavior indicating that they are likely to buy in the future. This contrasts with past customers, who have already made purchases, inactive customers, who are no longer actively buying but may have in the past, and suppliers, who provide goods or services to the company rather than being on the receiving end of purchases.