What is defined as 'demand' in transportation operations?

The concept of 'demand' in transportation operations primarily refers to the forecasted need for transportation services. This involves understanding and predicting how much transportation capacity will be required based on various factors such as market trends, economic conditions, and customer preferences.

Understanding demand allows transportation providers to align their services with what customers require. In this context, demand is not just about what customers or users want at a specific moment but encompasses the broader needs for transportation over time. This helps in planning and ensuring that transportation systems are efficient and meet the needs of the market.

By accurately assessing demand, transportation operations can optimize routes, schedules, and capacity, resulting in improved service quality and efficiency. This predictive aspect is central to effective transportation operations planning.