Who is considered the end customer in a business transaction?

In a business transaction, the end customer is defined as the final consumer who purchases the product for personal use. This individual is the last link in the supply chain, meaning they are the ones who ultimately utilize the product or service. They do not intend to resell it but rather use it to meet their own needs or wants.

Understanding the role of the end customer is crucial in transportation operations and supply chain management since their preferences, behaviors, and feedback can significantly influence product design, inventory management, and distribution strategies. Businesses often focus on enhancing the customer experience for this group, ensuring that products are delivered in a timely manner, are of high quality, and meet customer expectations.